Services/SEO
Get your business in front of the right people.
Having a website is only part of building an online presence. People need to find it, understand what you offer and have a clear reason to get in touch.
I help businesses improve their websites' search foundations, create focused landing pages and make better use of online advertising.
My approach combines development and marketing, so improvements can be made to both the website and the experience visitors have when they arrive.
Marketing backed by development
A marketing campaign can bring visitors to your website, but the website still needs to do its job. Slow pages, unclear messaging and confusing forms can make it harder to turn visitors into enquiries.
Because I work across both development and marketing, I can look at the wider journey - from how people find your business to what happens when they reach your website.
What I can help with
Search engine optimisation
Improve the technical and on-page foundations of your website so search engines can better understand its content.
This can include page titles, descriptions, headings, internal links, structured data, sitemap configuration and technical checks.
Technical SEO
Investigate technical issues that may affect crawling, indexing, website performance and the overall search experience.
Google Ads
Set up or improve search advertising campaigns, relevant landing pages and conversion journeys. Campaign recommendations should be based on your goals, budget and available tracking.
Meta advertising
Help plan and improve advertising on Facebook and Instagram, including the relationship between the advert, landing page and conversion action.
Landing page development
Create focused pages for specific services, audiences or campaigns, with clear messaging and calls to action.
Website conversion improvements
Review how visitors use your website and identify opportunities to make information clearer, improve navigation and reduce friction in enquiry or signup journeys.
A practical approach
- 01
Review
Understand your business, website, audience and current marketing activity.
- 02
Identify opportunities
Prioritise improvements based on the issues and goals that matter most.
- 03
Implement
Make the agreed website, SEO or campaign changes.
- 04
Measure and improve
Review available performance data and make informed adjustments.
What to expect
I focus on practical improvements rather than vague marketing promises. Search rankings, advertising costs and conversions are affected by many factors, so I won't guarantee a particular ranking or number of leads.
Instead, I'll explain what can be improved, what work is involved and how we can assess whether it is helping.
Questions
SEO Questions, Answered.
Can you help my business appear on Google?
I can improve your website's technical and on-page SEO foundations and help create relevant content and landing pages. Search visibility takes time and depends on competition and other factors.
Do you manage Google Ads?
I can help with campaign setup, improvements, landing pages and conversion journeys. The exact scope of ongoing campaign management can be agreed for your project.
Can you help with Facebook and Instagram advertising?
Yes. I can help with Meta advertising and the supporting landing pages and website experience.
Can you improve an existing website's SEO?
Yes. I can review its current structure and technical setup, then recommend and implement suitable improvements.
Do you offer ongoing SEO packages?
Ongoing SEO support can be discussed based on your website, goals and the work required. Contact me for a tailored quote.
Can you improve a website that gets visitors but few enquiries?
Yes. I'd look at the messaging, page structure, calls to action, forms and available analytics to identify possible friction points.
Want to get more from your website?
Let's look at your current online presence and identify practical ways to improve how people find and interact with your business.